The Rules Are No Game: The Strategy of Communication

Orrin E. Klapp · Anthony Wilden

126 citations0/0 files storedContemporary Sociology A Journal of Reviews

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Contemporary Sociological Theory and Practice Semiotics and Representation Studies Communication Studies and Media

Abstract

Literacy is power, but power is never absolute. Like other modes of communication it is moulded by codes or rules; and these constraints - of system, structure, and strategy - are the rules that are no game.

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