Sherwin Cody: Business Communication Pioneer

C. A. Daniel

12 citations0/0 files storedJournal of Business Communication

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American History and Culture Marketing and Advertising Strategies Language, Communication, and Linguistic Studies

Abstract

Although now remembered only for his famous advertisement, SherwinCody was one of the founders of modern business communication. Afterstumbling into the field by accident in 1903, he went on to publish about200 books, making notably important contributions in normalizing prosestyle, selling by mail, advertising, commercial testing, business education,and correspondence courses.

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1994The History and Development of Business Communication Principles: 1776-1916

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