Web-Based GIS in Tourism Information Search : An analysis of the effect of socioeconomic characteristics on perception and behavior

Abstract

Among the Internet applications, Web-based spatial data service (WebGIS), e.g. Google Maps, Yahoo Maps, and Bing Maps, has promised a new generation of information platforms and expanded the ways in which travel information can be accessed. However, we know little about the population who seeks tourism and recreation information through WebGIS. Therefore, the purpose of this study was to delineate the tourism-information seekers’ perceptions toward WebGIS and their use behaviors associated with tourism situations and patterned by user socioeconomic characteristics. An electronic self-administered survey was developed for the investigation. ANOVA was employed to conduct analyses. Sex showed to be influential in information search behavior. In comparison to other factors, the factor of age differentiated the behaviors and perceptions toward WebGIS in a wide spectrum. In general, education as a factor distinguished the use motive and interest areas. The factor of income levels among respondents showed little influence in the attitude toward or preference for WebGIS services.

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