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Bayesian network classifiers for identifying the slope of the customer lifecycle of long-life customers
16 references·16 citing·41 second hopsampled
Bayesian network classifiers for identifying the slope of the customer lifecycle of long-life customers (2003)Bayesian network classifiers for identify…Manage Marketing by the Customer Equity Test (2010)Manage Marketing by the Custo…The mismanagement of customer loyalty. (2002)The mismanagement of customer…Determinants of required return in venture capital investments: a five-country study (2002)Determinants of required retu…A process study of entrepreneurial team formation: the case of a research-based spin-off (2002)A process study of entreprene…The Loyalty Effect (2001)The Loyalty EffectDriving Customer Equity, How Customer Lifetime Value is Reshaping Corporate Strategy (2001)Driving Customer Equity, How …Understanding the Customer Base of Service Providers: An Examination of the Differences between Switchers and Stayers (2000)Understanding the Customer Ba…Towards understanding consumer response to stock-outs (2000)Towards understanding consume…On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing (2000)On the Profitability of Long-…Driving Customer Equity: How Customer Lifetime Value Is Reshaping Corporate Strategy (2000)Driving Customer Equity: How …Towards a paradigm shift in marketing? An examination of current marketing practices (1997)Towards a paradigm shift in m…Keynote paper From marketing mix to relationship marketing ‐ towards a paradigm shift in marketing (1997)Keynote paper From marketing …From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)From Marketing Mix to Relatio…Zero defections: quality comes to services. 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this work references cited by second hop· second hop is a sample of the most-cited connections

References

  • 1990Zero defections: quality comes to services.5,373 cited
  • 1994From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing2,349 cited
  • 2001The Loyalty Effect1,406 cited
  • 1987Defensive Marketing Strategy by Customer Complaint Management: A Theoretical Analysis1,394 cited
  • 2000On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing1,364 cited
  • 2000Understanding the Customer Base of Service Providers: An Examination of the Differences between Switchers and Stayers1,305 cited
  • 2002The mismanagement of customer loyalty.769 cited
  • 2010Manage Marketing by the Customer Equity Test749 cited
  • 2000Driving Customer Equity: How Customer Lifetime Value Is Reshaping Corporate Strategy712 cited
  • 2002A process study of entrepreneurial team formation: the case of a research-based spin-off609 cited
  • 1997Keynote paper From marketing mix to relationship marketing ‐ towards a paradigm shift in marketing491 cited
  • 2001Driving Customer Equity, How Customer Lifetime Value is Reshaping Corporate Strategy464 cited
  • 1984A MARKETING APPROACH FOR CUSTOMER RETENTION414 cited
  • 2002Determinants of required return in venture capital investments: a five-country study397 cited

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  • 1997Towards a paradigm shift in marketing? An examination of current marketing practices348 cited
  • 2000Towards understanding consumer response to stock-outs320 cited
  • Cited by

    • 2008Forecasting and operational research: a review287 cited
    • 2009A data driven ensemble classifier for credit scoring analysis161 cited
    • 2004Investigating the role of product features in preventing customer churn, by using survival analysis and choice modeling: The case of financial services159 cited
    • 2012A hierarchical multiple kernel support vector machine for customer churn prediction using longitudinal behavioral data146 cited
    • 2009Customer satisfaction and dissatisfaction in retail banking: Exploring the asymmetric impact of attribute performances141 cited
    • 2010Applying Bayesian Belief Network approach to customer churn analysis: A case study on the telecom industry of Turkey124 cited
    • 2005Predicting customer loyalty using the internal transactional database87 cited
    • 2012CRM strategies for a small-sized online shopping mall based on association rules and sequential patterns84 cited
    • 2005Incorporating sequential information into traditional classification models by using an element/position-sensitive SAM78 cited
    • 2008Churn Prediction: Does Technology Matter?76 cited
    • 2004Investigating purchasing-sequence patterns for financial services using Markov, MTD and MTDg models75 cited
    • 2016Intelligent data analysis approaches to churn as a business problem: a survey74 cited
    • 2003PSYCHOLOGICAL EMPOWERMENT IN THE WORKPLACE: REVIEWING THE EMPOWERMENT EFFECTS ON CRITICAL WORK OUTCOMES72 cited
    • 2010Applying Data Mining to Customer Churn Prediction in an Internet Service Provider68 cited
    • 2005Constrained optimization of data-mining problems to improve model performance: A direct-marketing application67 cited
    • 2002DEVELOPING A SHORT AFFECT INTENSITY SCALE66 cited