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Audience Recall of AIDS PSAs Among U.S. and International College Students
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Audience Recall of AIDS PSAs Among U.S. and International College Students (1997)Audience Recall of AIDS PSAs Among U.S. a…Investigating effective social marketing campaigns: the direct and indirect impacts of fear, challenge, and fear mixed with challenge appeals on help-seeking intentions (2015)Investigating effective socia…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Using thematic analysis in psychology (2006)
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