American and German Elite Journalists' Attitudes toward Election Polls

Abstract

Opinion polls are a highly prominent feature in today’s reporting on election campaigns. But the relationship between journalists and opinion polls in the U.S. and Germany has been described as a rivalry in the past. This study presents results of two surveys that were carried out among American and German elite journalists. For the first time this study provides quantitative statements about the opinion of White House correspondents toward opinion polls and how they use poll results in their day-to-day business. Compared to results of a 2005 survey among members of the Bundespressekonferenz in Germany, this study reveals relevant similarities but also important differences between the attitudes of elite journalists in the two countries. In a nutshell, the findings lead to the conclusion that White House correspondents as well as members of the Bundespressekonferenz have a more confident than skeptical attitude toward scientific polling and the use of political poll results in their work. Even more, the results show that White House correspondents have a more confident attitude than their German colleagues.

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