Consumer Product Warnings: Review and Analysis of Effectiveness Research

Abstract

This paper provides a critical review of recent research (1984-1988) on the effectiveness of consumer product warnings. The majority of available data come from laboratory studies of college students, and wide variations in effectiveness have been reported. The perceived hazardousness of the product, its familiarity, and the ease of complying with the warning all appear to be important factors. Some preliminary trends have emerged concerning the contribution of various message attributes; however, these factors do not appear to be as important as the user's product-related expectations. The implications and limitations of these findings are discussed.

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