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Processing of Numerical and Verbal Product Information

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References

1977"Information Load" and Consumers242 cited
1985Psychological processes and advertising effects : theory, research, and applications201 cited
1983Information Accessibility as a Moderator of Consumer Choice167 cited
1980The influence of some task variables on cognitive operations in an information-processing decision model109 cited
1991Numeric and linguistic information representation in multiattribute choice107 cited

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