Exploring the experiences of female sport fans: A collaborative self-ethnography

2013-01-08articleSport Management Review108 citationsclosed

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Sports, Gender, and Society Consumer Behavior in Brand Consumption and Identification Sport and Mega-Event Impacts

Abstract

Highlights► We examined the gendered experiences of two female sport fans using collaborative self-ethnography. ► Both negotiated their definition of being a sport fan. ► Both saw themselves, at times, as outsiders in the sport fan world. ► Both marginalised other women at sport events.

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