Views on the Development of E-Commerce of Chinese Clothing Industry

Abstract

E-commerce provides an advanced information service platform and a broad market space for clothingenterprises. The practice of E-commerce of Chinese clothing enterprises is beginning to take shape, but not yetmature. Under the premise of ensuring the quality of products, Chinese clothing industry should conform to thetrend of the times, improve enterprise management system, pay attention to the integration of production andmarketing, make full use of current technologies, and enhance service capabilities, thereby promoting theenterprises' core competitiveness.

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