The innumerable accounts of successful implementation of kaizen in Japan during more than 40 years has led to the expectation that continuous improvement (CI) might offer companies a means to gain and maintain a competitive advantage in the turbulent 1980s and 1990s. However, the majority of CI initiatives within the US and Europe died within a few years. While explanations as to why these efforts have not been successful can be found in the literature, methods for rejuvenating stagnant CI programs are still lacking. In this paper, experiences from a longitudinal action research project with a middle management group are presented to illustrate how a process of facilitated self-assessment was used to identify and address barriers to CI implementation. Through this process, a better understanding of CI implementation issues was gained and CI implementation within the company revitalized.
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