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CUMULATIVE ADVERTISING EFFECTS: THE ROLE OF SERIAL CORRELATION; A REPLY
3 references·3 citing·21 second hop
CUMULATIVE ADVERTISING EFFECTS: THE ROLE OF SERIAL CORRELATION; A REPLY (1977)CUMULATIVE ADVERTISING EFFECTS: THE ROLE …Econometric Measurement of the Duration of Advertising Effect on Sales (1976)Econometric Measurement of th…CUMULATIVE ADVERTISING EFFECTS: THE ROLE OF SERIAL CORRELATION* (1975)CUMULATIVE ADVERTISING EFFECT…Distributed Lags and Investment Analysis. (1955)Distributed Lags and Investme…Estimation and Testing of a Dynamic Sales Response Model with Data Aggregated over Time: Some Results for the Autoregressive Current Effects Model (1984)Estimation and Testing of a D…The Impact of Advertising on Markets (1982)The Impact of Advertising on …Measuring Dynamic Marketing Mix Interactions Using Translog Functions (1982)Measuring Dynamic Marketing M…Investigating Causal Relations by Econometric Models and Cross-spectral Methods (1969)Time Series Analysis: Forecasting and Control (1977)Forecasting Economic Time Series (2000)Examining the Relationship Between Advertising Expenditures and Sales of Quick-Service Restaurants in the United States (2013)A Theory of Oligopoly (1964)Transcendental Logarithmic Production Frontiers (1973)Advertising Exposure, Loyalty, and Brand Purchase: A Two-Stage Model of Choice (1988)The Measurement and Determinants of Brand Equity: A Financial Approach (1993)The economic analysis of advertising (2005)American Economic Review (2019)A Model for Predictive Measurements of Advertising Effectiveness (1961)Marketing Decision Making: A Model Building Approach (1971)Testing Distributed Lag Models of Advertising Effect (1972)Bivariate time-series analysis of the relationship between advertising and sales (1980)Feedback Approaches to Modeling Structural Shifts in Market Response (1980)The Effects of Serial Correlation and Data Aggregation on Advertising Measurement (1983)Feature Article—Aggregate Advertising Models: The State of the Art (1979)Temporal aggregation in diffusion models of first-time purchase: Does choice of frequency matter? (1996)Serial Correlation as a Convenient Simplification, not a Nuisance: A Comment on a Study of the Demand for Money by the Bank of England (2000)The Impact of Acquisitions on Innovation: Poison Pill, Placebo, or Tonic? (2004)MIDAS Regressions: Further Results and New Directions (2007)
this work references cited by second hop

References

  • 1976Econometric Measurement of the Duration of Advertising Effect on Sales679 cited
  • 1955Distributed Lags and Investment Analysis.500 cited
  • 1975CUMULATIVE ADVERTISING EFFECTS: THE ROLE OF SERIAL CORRELATION*44 cited

Cited by

  • 1982The Impact of Advertising on Markets12 cited
  • 1984Estimation and Testing of a Dynamic Sales Response Model with Data Aggregated over Time: Some Results for the Autoregressive Current Effects Model11 cited
  • 1982Measuring Dynamic Marketing Mix Interactions Using Translog Functions10 cited

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