A survey of The Journal of Business Communication for a 15-year period shows that manyJournal authors are affiliated with research universities and that a relatively small percentageof Journal authors publish in the Journal more than once. It also shows that co-authorshipis increasingly common; that over time authors have chosen to cite a larger number of sources;and that authors cite a variety of sources, particularly serials. Cited serials come most oftenfrom the areas of business and economics, social sciences and education, and businesscommunication; the patterns of serial citation were relatively stable during the surveyedperiod. The Journal is open to other business and communication serials, but somewhat closedto serials outside those two areas. The serials cited most often by the Journal do not cite theJournal in turn. On the other hand, some newer business communication serials cite theJournal frequently.
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