Role of emotions and behavioural responses in mediating the impact of face loss on relationship deterioration: Are Chinese more face‐sensitive than Americans?

Abstract

Face loss, defined as the deterioration in one's social image, has been regarded as a consequence of interpersonal conflict and a provocation for counter‐attack. The present research was aimed at assessing whether the role of face loss in leading to relationship deterioration has more impact for Chinese than for Americans. We hypothesized that the linkage from face loss to relationship deterioration is mediated by two social‐emotional complexes (anger and shame) and two behavioural reactions (retaliation and avoidance) arising from interpersonal harm. Structural equation modelling confirmed this mediation model, and indicated that in both cultures, the linkage between face loss and relationship disintegration was mediated by shame and avoidance, but not by anger and retaliation. Consistent with widely held hypotheses, face loss was found to be more influential in directly provoking a target's anger and relationship deterioration, and more influential in inhibiting a target's retaliating responses, for Hong Kong Chinese than for Americans.

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