The Effects of Religious Factors on Perceived Risk in Durable Goods Purchase Decisions

Nejdet Delener

377 citations0/0 files storedJournal of Consumer Marketing

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Halal products and consumer behavior Consumer Behavior and Marketing Influence Religion, Spirituality, and Psychology

Abstract

Reports on a study designed to explore the effects of religion and religiosity on perceived risk in purchase decisions. Asserts that religious values represent the most basic element of a consumer′s cognitive world, and can be meaningfully related to lifestyles. Concludes that religious individuals tend to perceive higher risks in their purchase decisions.

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