Forests and trees as charismatic mega-flora: implications for heritage tourism and conservation

C. Michael Hall · Tim Baird

79 citations0/0 files storedJournal of Heritage Tourism

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Animal and Plant Science Education Diverse Aspects of Tourism Research Environmental Philosophy and Ethics

Abstract

The role of charismatic mega-fauna in conservation has been well recognised. However, far less recognition has been given to the significance of charismatic mega-flora (trees and forests). This note examines the properties of charismatic and flagship species and identifies several categories of the physical properties and cultural attributes of trees and forests that contribute to their recognition as being extraordinary and therefore not only becoming markers for tourists, but also potential flagships for conservation.

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2007Nonhuman Charisma 1993Values and Perceptions of Invertebrates 2002Identifying appropriate flagship species: the importance of culture and local contexts 2005Comprehensive and minimalist dimensions of ecotourism 2002Tourism and flagship species in conservation 2008Flagship species on covers of US conservation and nature magazines 2010Toward a systematic approach for identifying conservation flagships 2004Animal-related attitudes and activities in an urban population

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