USING A DECISION-MAKING PROCESS TO EVALUATE EFFICIENCY AND OPERATING PERFORMANCE FOR LISTED SEMICONDUCTOR COMPANIES

Abstract

Today’s high-tech industries face increasing competition and challenges. Thus, for hightech companies, making effective use of resources to enhance business performance and maintain the competitive advantage in the market has become increasingly important. Therefore, this study aimed to design a decision-making model for evaluating the efficiency and operating performance of Taiwan’s listed semiconductor companies in 2010 to provide a basis for improving business performance. In view of this, this study combines data envelopment analysis (DEA) and improved grey relational analysis (IGRA) as efficiency tools to measure relative efficiencies; the semiconductor companies are divided into two groups, efficient and inefficient. We then integrate the multiple criteria decision making (MCDM) method (e.g. VlseKriterijumska Optimizacija I Kompromisno Resenje, VIKOR), IGRA and the entropy weight method to evaluate the operating performance of the efficient and inefficient groups, respectively. Establishing a reasonable, objective and valid evaluation model to measure semiconductor companies’ operating efficiency can provide company managers, investors and policy makers with a reference for performance evaluation.

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