A Case Study of Commercial Television in India: Assessing the Organizational Mechanisms of Cultural Imperialism

Abstract

This study of Indian commercial television assesses the applicability of the Cultural Imperialism (Cl) framework as illustrated by one new network. Factors precipitating commercial television in India during the mid- to late- 1990s are discussed, foregrounding the experiences of Business India TV personnel in the analysis. The CI framework alone does not explain all aspects of the current Indian television scene, though it remains an important analytical lens for understanding global communication flows and effects.

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