From Explanation to Application

Charles R. Berger

17 citations0/0 files storedJournal of Applied Communication Research

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Communication Studies and Media Qualitative Research Methods and Applications Social Science and Policy Research

Abstract

Uncertainty Reduction Theory is used to illustrate some advantages of predicating applied research on theory rather than merely alluding to theory as window dressing or invoking theory in a post hoc, speculative attempt to explain the outcomes of applied research efforts.

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1954A Theory of Social Comparison Processes 1964Conjectures and Refutations: The Growth of Scientific Knowledge.1975SOME EXPLORATIONS IN INITIAL INTERACTION AND BEYOND: TOWARD A DEVELOPMENTAL THEORY OF INTERPERSONAL COMMUNICATION 1966Unobtrusive Measures: Nonreactive Research in the Social Sciences 1954An Empirical Investigation of Self-Attitudes 2005Theorizing about intercultural communication 2001Communication and Uncertainty Management 1984Ambiguity as strategy in organizational communication

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