Young Americans' Indifference to Media Coverage of Public Affairs

Abstract

Although young Americans are normally less engaged in politics than their elders (Converse with Niemi 1971), today's youth are more withdrawn from public affairs than earlier birth cohorts were when they were young (Bennett 1997). One indicator of youthful disregard for politics is their avoidance of exposure to mass media coverage of public affairs (Pew Center 1996, 1997; Times Mirror Center 1990). Polls conducted during the 1990s indicate that adults under 30 are considerably less likely than those over 30 to read newspapers and to watch TV news-casts, and slightly less inclined to listen to the news on radio. The Pew Research Center's April 1996 poll, for example, found that 31% of persons under 30 claimed to have read a newspaper the day before they were interviewed (compared with 76% of individuals over 30), 45% of young people said they had watched a TV news show yesterday (as did 86% of persons over 30), and 37% of the young had listened to the news on radio yesterday (versus 56% of people over 30).The young are also less likely than older persons to have dispositions that motivate them to use the news media. The Pew Center's February 1997 poll shows, for example, that individuals under 30 are less likely than those over 30 to say they look forward to reading a daily newspaper (12% vs. 32%) and to report enjoying TV newscasts (14% vs. 30%).This is a study of young adults' disconnection from mass media coverage of public affairs.

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