Articlebronze2004

Can We Talk? Self‐Presentation and the Survey Response

107 citations0/0 files storedPolitical Psychology

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Survey Methodology and Nonresponse Electoral Systems and Political Participation Survey Sampling and Estimation Techniques

Abstract

This paper explores how the personality characteristics of individuals affect the answers they give to questions on controversial political topics. In April and May 2000, a random‐digit‐dial survey of 518 Americans was conducted in the continental United States. This survey included question batteries measuring two psychological concepts related to self‐presentation. Respondents were also asked about their opinion on a number of sensitive topics, such as feelings toward blacks and homosexuals and their opinions about spending on popular programs, including schools and the environment. Their responses to these questions varied as a function of their self‐presentation personality characteristics. The results presented here suggest that self‐presentation measures such as those assessed here can improve our understanding of how the social dynamics of the survey interview affect responses to sensitive questions.

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References

1991Measurement and Control of Response Bias 1974Self-monitoring of expressive behavior.1991Measures of Personality and Social Psychological Attitudes 1984Two-component models of socially desirable responding.1986College sophomores in the laboratory: Influences of a narrow data base on social psychology's view of human nature.1996Divided by color racial politics and democratic ideals 1995Attitudes and the Prediction of Behavior: A Meta-Analysis of the Empirical Literature 1992A Simple Theory of the Survey Response: Answering Questions versus Revealing Preferences

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