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Storytelling and the “information overload”

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References

1949The Hero with a Thousand Faces3,786 cited
2012Post-Capitalist Society3,562 cited
1968Morphology of the Folktale1,560 cited
1922The Waste Land and Other Poems226 cited
2001Jakob von Uexküll: An introduction162 cited
1986Work on Myth.153 cited

Cited by

2012The impact of storytelling on the consumer brand experience: The case of a firm-originated story324 cited
2018Storytelling in the context of destination marketing: an analysis of conceptualisations and impact measurement128 cited
2021Sharing consumers’ brand storytelling: influence of consumers’ storytelling on brand attitude via emotions and cognitions90 cited
2018Short brand stories on packaging: An examination of consumer responses77 cited
2014Storypotenziale, Stories und Storytelling in der Organisationskommunikation23 cited
2014DANCING WITH THE PARADOX — SOCIAL MEDIA IN INNOVATION THROUGH COMPLEXITY LENS11 cited
2013ONCE UPON A PLACE: STORYTELLING IN GIS EDUCATION5 cited
2021Fashion and Lifestyle Brands: Storytelling within Purpose-Led Brands in Order to Contribute to Growth3 cited

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