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Implementing Expert Systems into Business‐to‐Business Marketing Practice
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Implementing Expert Systems into Business‐to‐Business Marketing Practice (1990)Implementing Expert Systems into Business…Expert systems in the marketing organization (1995)Expert systems in the marketi…How information gives you competitive advantage (1985)Firm Resources and Sustained Competitive Advantage (1991)Firm resources and sustained competitive advantage (2004)
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  • 1995Expert systems in the marketing organization12 cited

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