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An Empirical Investigation of a General Theory of Marketing Ethics · Study

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ArticleAn Empirical Investigation of a General Theory of Marketing Ethics

Michael A. Mayo1990

Article1990

An Empirical Investigation of a General Theory of Marketing Ethics

Michael A. Mayo · Lawrence J. Marks

213 citations·0/0 files stored·Journal of the Academy of Marketing Science

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Ethics in Business and Education Academic integrity and plagiarism Corporate Social Responsibility and Sustainability

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References

1986Ethical Decision Making in Organizations: A Person-Situation Interactionist Model 1986A General Theory of Marketing Ethics 1987Social Responsibility, Ethics, and Marketing Strategy: Closing the Gap between Concept and Application 1985Ethics and marketing management: An empirical examination 1987A behavioral model of ethical and unethical decision making 1984Linking Management Behavior to Ethical Philosophy--An Empirical Investigation.1985Crossover Effects in the Theory of Reasoned Action: A Moderating Influence Attempt 1981The meaning and measurement of moral development

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1995Marketing and Seduction: Building Exchange Relationships by Managing Social Consensus 1995The perceived importance of ethics and social responsibility on organizational effectiveness: A survey of marketers 2013Consumer Personality and Green Buying Intention: The Mediate Role of Consumer Ethical Beliefs 1998Testing an Ethical Decision-Making Theory: The Case of Softlifting 2003The Perceived Role of Ethics and Social Responsibility: A Study of Marketing Professionals

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Year1990

Typearticle

Published1990-03-01

VenueJournal of the Academy of Marketing Science

ISSN-L0092-0703

Languageen

Citations213

Files0 public / 0

ShelfEthics in Business and Education

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doi10.1007/bf02726432

openalex_workW2005693240

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