Basking in Reflected Glory and Blasting

Iouri Bernache‐Assollant · Marie‐Françoise Lacassagne · Jomills Henry Braddock

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Sports, Gender, and Society Social and Intergroup Psychology Consumer Behavior in Brand Consumption and Identification

Abstract

This study examines, in soccer fanzines, two identity-management strategies—basking in reflected glory (BIRGing) and blasting—of two groups of highly identified soccer fans with allegiance to the same team. Results show strong support for the BIRG phenomenon among both ultra fan groups but little evidence of the blasting phenomenon among either group. The implications of these findings are discussed in regard to social identity management among sports fans.

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References

1954Nature of Prejudice 1989Rediscovering the Social Group: A Self-Categorization Theory.1999The Psychology of Prejudice: Ingroup Love and Outgroup Hate?1976Basking in reflected glory: Three (football) field studies.1993Sports fans: Measuring degree of identification with their team.1994Collective self‐esteem consequences of outgroup derogation when a valued social identity is on trial 1990Die-Hard and Fair-Weather Fans: Effects of Identification on BIRGing and CORFing Tendencies 1986Distancing after group success and failure: Basking in reflected glory and cutting off reflected failure.

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2013Perceptions of highly identified fans regarding rival teams in US intercollegiate football and men's basketball 2021Exploring dynamics of sports fan behavior using social media big data - A case study of the 2019 National Basketball Association Finals 2016Understanding the consequences of victory amongst sport spectators: The mediating role of BIRGing 2016BIRGing with the Best; CORFing for the Country: Fan Identification and Nationalism during the 2014 FIFA World Cup

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