A Taxonomy of Magazine Readership Applied to Problems in Marketing Strategy and Media Selection

Frank M. Bass · Edgar A. Pessemier · Douglas J. Tigert

38 citations0/0 files storedThe Journal of Business

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Marketing and Advertising Strategies Journalism and Media Studies Consumer Market Behavior and Pricing

Abstract

F. M. Bass, E. A. Pessemier, D. J. Tigert, A Taxonomy of Magazine Readership Applied to Problems in Marketing Strategy and Media Selection, The Journal of Business, Vol. 42, No. 3 (Jul., 1969), pp. 337-363

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1960Modern factor analysis 1963Measuring advertising effectiveness.

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