Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Queer eye for a gay guy: Using market-specific symbols in advertising to attract gay consumers without alienating the mainstream

6 references·16 citing·48 second hop

FromToDepth

this work references cited by second hop

References

1991Gender Trouble: Feminism and the Subversion of Identity29,379 cited
1995Subculture: The Meaning of Style3,813 cited
1981Subculture: The Meaning of Style.3,479 cited
1988Heterosexuals' attitudes toward lesbians and gay men: Correlates and gender differences1,274 cited
1999Noticing Cultural Differences: Ad Meanings Created by Target and Non-Target Markets248 cited
2000Out of the closet and out on the street!: Gay men and their brand relationships118 cited

Cited by

2010Relations among media influence, body image, eating concerns, and sexual orientation in men: A preliminary investigation122 cited
2011Targeting without alienating101 cited
2019Consumer Responses to Homosexual Imagery in Advertising: A Meta-Analysis85 cited
2011How Minority Consumers Use Targeted Advertising as Pathways to Self-Empowerment76 cited
2012Gay Consumers and Brand Usage: The Gender‐Flexing Role of Gay Identity74 cited
2020LGBTQ Imagery in Advertising72 cited
2012What Matters: Factors Influencing Gay Consumers’ Evaluations of “Gay-Friendly” Corporate Activities70 cited
2017Think about it – can portrayals of homosexuality in advertising prime consumer-perceived social connectedness and empathy?64 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

2016Chasing the rainbow: lesbian, gay, bisexual, transgender and queer youth and pride semiotics64 cited

2012Branding beyond prejudice: Navigating multicultural marketplaces for consumer well-being62 cited

2011Two Birds and One Stone61 cited

2018Sports Fandom and Political Attitudes56 cited

2010Homosexual Imagery in Print Advertisements: Attended, Remembered, But Disliked55 cited

2020Communicating Support in Pride Collection Advertising: The Impact of Gender Expression and Contribution Amount52 cited

2010Consumer myths and the gay men and women who believe them: a qualitative look at movements and markets50 cited

2020The Interplay between Advertising and Society: An Historical Analysis44 cited