MEDIA DEPENDENCY AS INTERACTION

M. Mark Miller · Stephen D. Reese

85 citations0/0 files storedCommunication Research

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Media Studies and Communication Media Influence and Politics Communication and COVID-19 Impact

Abstract

Recent research on the differential effects of newspapers and television news has offered a wide variety of operationalizations of media exposure, reliance, and dependency. While these operationalizations have been drawn from the same general theoretic domain, they have led to contradictory findings and conceptual difficulties. This article examines media dependency as a complex construct involving the interactions of exposure to television news, exposure to nespapers, and expressions of reliance on one medium or the other. Data are from the 1976 University of Michigan CPS national election study. As hypothesized, reliance on a medium enhances positive associations between exposure to that medium and political efficacy and activity.

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References

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2009Internet information-seeking and its relation to support for access to government records 2001Individual Motivations, Perceived Media Importance, and Political Disaffection 2008Celebrity Endorsements and Their Potential to Motivate Young Voters 2004Media Perceptions and Public Affairs Apathy in the Politically Inexperienced 1986HOW MEDIA USE AND RELIANCE AFFECT KNOWLEDGE LEVEL 1999Media use and public confidence in democratic institutions

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