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Word of Mouth, Brand Loyalty, Acculturation and the Turkish Ethnic Minority Group in Germany
16 references·0 citing·49 second hop
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References

  • 1983Culture's Consequences: International Differences in Work-Related Values.15,062 cited
  • 1992Reconceptualizing the Determinants of Risk Behavior2,057 cited
  • 1997Advertising And Promotion: Integrated Marketing Communications Perspective1,798 cited
  • 2001The role of national culture in international marketing research810 cited
  • 1994Atravesando Fronteras/Border Crossings: A Critical Ethnographic Exploration of the Consumer Acculturation of Mexican Immigrants795 cited
  • 1996Opinion Leaders and Opinion Seekers: Two New Measurement Scales738 cited
  • 1993Handbook of marketing scales: multi-item measures for marketing and consumer behavior research637 cited
  • 1983Ethnic Migration, Assimilation, and Consumption382 cited
  • 2008Risk aversion and brand loyalty: the mediating role of brand trust and brand affect343 cited
  • 1999Ethnic Consumer Reaction to Targeted Marketing: A Theory of Intercultural Accommodation146 cited
  • 1993Handbook of Marketing Scales, Multi-Item Measures for Marketing and Consumer Behavior Research81 cited
  • 1998Marketing to ethnic minorities in Britain74 cited
  • 2011Ethnicity And Consumer Choice: A Study Of Hispanic Decision Processes Across Different Acculturation Levels71 cited
  • 2008The African American consumer revisited: brand loyalty, word‐of‐mouth and the effects of the black experience

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63 cited
  • 2000Marketing services to ethnic consumers in culturally diverse markets: issues and implications59 cited
  • 2006Word of mouth, brand loyalty, acculturation and the American Jewish consumer47 cited
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