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Management skills need to be taught in public relations

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References

1979Testing the practitioner's impact on clients268 cited

Cited by

2006Public Relations as a Profession An Analysis of Curricular Content in the United States23 cited
1991Communication functions performed by public relations and marketing practitioners21 cited
1994Public relations education in MBA programs: Challenges and opportunities17 cited
1999Teaching PR Campaigns: The Current State of the Art16 cited
1994Teaching public relations management: The current state of the art16 cited
1999Writing activities of public relations practitioners: The relationship between experience and writing tasks12 cited
1998Using Management by Objectives to Measure Results of Classroom Projects Through Authentic Assessment9 cited

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