Article2010

CSR and stakeholders of small businesses in regional South Australia

73 citations0/0 files storedSocial Responsibility Journal

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Corporate Social Responsibility Reporting Environmental Sustainability in Business Corporate Social Responsibility and Sustainability

Abstract

Purpose This paper aims to report on the key CSR strategies, activities and attitudes of small business owners in a South Australian regional area with regard to the key stakeholders, towards developing socially and environmentally responsible small businesses. Design/methodology/approach The investigation was conducted collaboratively between the University of South Australia's Centre for Regional Engagement (CRE) and the Whyalla Economic Development Board (WEDB), using an interview‐driven, qualitative design. Findings It was found that the small business owners in Whyalla were supportive of their stakeholders, especially the local community, because it was the right thing to do and was generally beneficial to their business. Research limitations/implications It is acknowledged that this type of research design limits the degree to which the results can be generalised, as the sample was limited and questions on environmental issues can be misunderstood and misinterpreted. Practical implications The results enable the University to assist the University and the WEDB to play an active role in developing the social and environmental awareness of businesses towards sustainable, socially and environmentally responsible regional small businesses. Social implications CSR is viewed through the lens of stakeholder theory, where stakeholders are all the people and entities that contribute to the businesses’ wealth‐creating activities. Originality/value The paper is based on an original study within small firms and their social and environmental responsibility relating to their stakeholders. Previous research on the CSR activities of small businesses within regional or rural environments is limited, especially in regional areas of a developed economy.

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References

2007The Social Responsibility of Business Is to Increase Its Profits 1996Qualitative Interviewing: The Art of Hearing Data 1997Toward a Theory of Stakeholder Identification and Salience: Defining the Principle of who and What Really Counts 1995The Stakeholder Theory of the Corporation: Concepts, Evidence, and Implications 1991The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders 2001Corporate Social Responsibility: A Theory of the Firm Perspective 1999Corporate Social Responsibility 1995The Stakeholder Theory of the Corporation: Concepts, Evidence, and Implications

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