This paper focuses on the 'cultural turn' which has taken place in British and to a lesser extent North American and Australian human geography in the last decade. It begins by exploring what constitutes the cultural in what has been dubbed 'new cultural geography'. It then explores contemporary claims that cultural geography has eclipsed or marginalised social geography. The final section evaluates these claims about the demise of the social, arguing that the social has not been evacuated but rather has been redefined. While this paper tells a specific story about a particular tradition and geographical frame of reference, it nonetheless has wider relevance because it provides an example of the differential development of particular sub-disciplinary areas, of the way subdisciplinary knowledges shape each other, and of the way understandings of disciplinary trends are contested.
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