Stereotypes of Black in-Group Attractiveness in Advertising: On Possible Psychological Effects

Abstract

Evidence suggests a disproportionately large percentage of advertisements with black models possessing features more Caucasian than Negroid; however, psychological ramifications have previously held an almost taboo status among academic researchers as the issue is contentious in nature. This note addressed this issue with the goal of raising awareness and stimulating research into the psychological effects associated with current advertising practices.

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