Individual characteristics associated with World Wide Web use

MaryAnne Atkinson · Christine T. Kydd

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Technology Adoption and User Behaviour Technology Use by Older Adults Gender and Technology in Education

Abstract

This study examines the influence of the individual characteristic of playfulness on the use of the World Wide Web (WWW). Previous research suggests that microcomputer playfulness has an effect on computer usage in general, and we found support for a similar relationship in WWW use. Two samples of students were surveyed in this study; one consisting of undergraduate students and the other comprised of graduate students. Our findings also suggest that both intrinsic and extrinsic factors affect WWW use differentially for entertainment purposes and for course work purposes. Our study confirms previous research in that we found that ability to use the computer has a positive effect on WWW usage.

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1989User Acceptance of Computer Technology: A Comparison of Two Theoretical Models 1992Extrinsic and Intrinsic Motivation to Use Computers in the Workplace 1 1992Perceived Usefulness, Ease of Use, and Usage of Information Technology: A Replication 1985Alternative Measures of System Effectiveness: Associations and Implications 1985Organizational Characteristics and MIS Success in the Context of Small Business 1993User acceptance of microcomputer technology: An empirical test

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