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Modeling brand post popularity dynamics in online social networks · Study

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ArticleModeling brand post popularity dynamics in online social networks

Amir Hassan Zadeh2014

Article2014

Modeling brand post popularity dynamics in online social networks

Amir Hassan Zadeh · Ramesh Sharda

122 citations·0/0 files stored·Decision Support Systems

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Digital Marketing and Social Media Marketing and Advertising Strategies Complex Network Analysis Techniques

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References

2008Automatic Time Series Forecasting: The forecast Package for R 2012Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing 2009Twitter power: Tweets as electronic word of mouth 2012Customer engagement, buyer‐seller relationships, and social media 2012Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy 2017Automatic time series forecasting: the forecast package for R 2008Robust dynamic classes revealed by measuring the response function of a social system 2011From social media to social customer relationship management

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Year2014

Typearticle

Published2014-05-13

VenueDecision Support Systems

ISSN-L0167-9236

Languageen

Citations122

Files0 public / 0

ShelfDigital Marketing and Social Media

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doi10.1016/j.dss.2014.05.003

openalex_workW2007086802

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