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Evaluation of the Marketing Mix — Its Application to Strategic Marketing
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Evaluation of the Marketing Mix — Its Application to Strategic Marketing (1980)Evaluation of the Marketing Mix — Its App…Effective New Product Decisions for Supermarkets (1973)Effective New Product Decisio…A Nonparametric Approach to Credit Screening (1970)EVALUATION OF NEW PRODUCTS BY NEW ZEALAND SUPERMARKET RETAIL GROCERY BUYERS (1993)
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  • 1973Effective New Product Decisions for Supermarkets20 cited

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