Article1999

Effects of Information About Firms’ Ethical and Unethical Actions on Consumers’ Attitudes

504 citations0/0 files storedJournal of Consumer Psychology

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Ethics in Business and Education Environmental Sustainability in Business Consumer Behavior in Brand Consumption and Identification

Abstract

Three experiments examined the manner in which consumers are influenced by information about firms’ ethical behaviors and product attribute information when forming attitudes toward the firm. Confirming principles drawn from evaluations of individuals, results showed that a superior product attribute enhances attitudes toward ethically behaving firms more than toward unethically behaving firms. Furthermore, consumers’ attitudes toward superior products differed depending on the type of ethical behavior enacted by the firm—whether refraining from unethical behavior or acting prosocially. However, when a product attribute was inferior, firms’ ethics had less impact.

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References

2025Advances in Consumer Research 1997The Company and the Product: Corporate Associations and Consumer Product Responses 1988Recent Attribution Research in Consumer Behavior: A Review and New Directions 1989Effects of Country-of-Origin and Product-Attribute Information on Product Evaluation: An Information Processing Perspective 1984Image Variables in Multi-Attribute Product Evaluations: Country-of-Origin Effects

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