Articlegreen2004

Strategy viewed from a management fashion perspective

111 citations0/0 files storedEuropean Management Review

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Management and Organizational Studies Management and Organizational Practices Management Theory and Practice

Abstract

Abstract This article argues for the greater inclusion of external agents within strategy research. Drawing on the emergent management fashion literature, it conceives of these as a group of actors operating within a management fashion‐setting arena. The outputs of this community dominate conceptions of what are deemed legitimate strategic actions. They thus have a critical, if presently neglected, impact on the nature strategy. The roles of the members of the management fashion‐setting community are described and three promising areas of research outlined.

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References

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Cited by

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