Color Preferences and Cultural Variation

Assador Choungourian

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Color perception and design Categorization, perception, and language Cultural Differences and Values

Abstract

160 American, Lebanese, Iranian, and Kuwaiti university students, with equal number of males and females in each group, expressed their preferences for 8 Ostwald hues (Red, Orange, Yellow, Yellow-green, Green, Blue-green, Blue, Purple) through the method of paired comparisons. Definite cultural and some sex differences were found. Results are discussed in view of the current preconceptions about cultural and sex differences in color preferences.

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2005How the world votes: The political consequences of ballot design, innovation and manipulation 2010A cross‐cultural comparison of colour emotion for two‐colour combinations 2001Changing Colour Preferences with Ageing: A Comparative Study on Younger and Older Native Germans Aged 19–90 Years 1996A Comparative Study of Color Preferences in Japan, China and Indonesia, with Emphasis on the Preference for White 1990Color Preference and Food Choice Among Children 2015An experimental study of gender and cultural differences in hue preference 2016Most and Least Preferred Colours Differ According to Object Context: New Insights from an Unrestricted Colour Range 2018Interior Color and Psychological Functioning in a University Residence Hall

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