The priestly voice

Abstract

Public communication may be said to be either priestly or bardic. Rhetoric, when it is bardic, gives voice to a body of meanings already at work in the consciousness of its audience. The priestly voice is didactic, attempting to bring institutionally authorized meanings to an initiate audience. The bardic voice is the voice of its auditors. The priestly voice is the voice of an institution calling proselytes into its ranks. An important place to look for the priestly voice is in the public discourse of contemporary scientists.

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