SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Die menschliche Kraft der Marke · Study

ChapterShelves

ChapterDie menschliche Kraft der Marke

Nina Blankenberg2011

Chapter2011

Die menschliche Kraft der Marke

Nina Blankenberg · Sina Fichtel · Anton Meyer

6 citations·0/0 files stored·Springer eBooks

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification Corporate Identity and Reputation

Abstract

No abstract was published for this record.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 6 citations exist upstream.

References

1996The Behavioral Consequences of Service Quality 2010Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities 1994Evidence that task performance should be distinguished from contextual performance.2003You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands 2014Networked Narratives: UnderstandingWord-of-Mouth Marketing in Online Communities 2010The Service Profit Chain 2008Interaction Orientation and Firm Performance 2003Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers

Details

Year2011

Typechapter

Published2011-11-24

VenueSpringer eBooks

Languagede

Citations6

Files0 public / 0

ShelfMarketing and Advertising Strategies

Identifiers

doi10.1007/978-3-642-21133-1_4

openalex_workW200813406

Links

Imported from OpenAlex (CC0) — nothing here is generated.