References

• 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
• 1987Developing Buyer-Seller Relationships9,139 cited
• 1992The Changing Role of Marketing in the Corporation2,773 cited
• 1988Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy1,892 cited
• 1993Organizing Successful Co-Marketing Alliances993 cited
• 2000Strategic Collaboration Between Nonprofits and Businesses832 cited
• 1997Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment821 cited
• 1996Strategic alliances: An entrepreneurial approach to globalization726 cited
• 1998An International Review of Sponsorship Research710 cited
• 1996Company Advertising with a Social Dimension: The Role of Noneconomic Criteria689 cited
• 1995Strategic Alliances: A Synthesis of Conceptual Foundations638 cited
• 1980The new corporate philanthropy439 cited
• 1999Managing risks in strategic alliances348 cited
• 1990The Third Sector275 cited
• 1996Profits for nonprofits: find a corporate partner.263 cited
• 2000Common interest, common good: creating value through business and social sector partnerships