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Strategic marketing management for health management: cross impact matrix and TOWS

6 references·1 citing·16 second hop

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References

1995The rise and fall of strategic planning3,302 cited
1982The TOWS matrix—A tool for situational analysis1,176 cited
2002Creative Problem Solving for Managers54 cited
1999Analyzing the competitive advantages and disadvantages of Germany with the TOWS Matrix ‐ an alternative to Porter’s Model43 cited
1993DAIMLER‐BENZ′S MOVE TOWARDS THE NEXT CENTURY WITH THE TOWS MATRIX39 cited
1995The Marketing Audit14 cited

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2005The “telescopic observations” framework: an attainable strategic tool31 cited

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