A Comparative Analysis of Restaurant Websites and Hospitality School Restaurant Websites

Andrew P. Moreo · Cihan Çobanoğlu · Frederick J. DeMicco

14 citations0/0 files storedJournal of Hospitality & Tourism Education

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Hospitality and Tourism Education Digital Marketing and Social Media Information Architecture and Usability

Abstract

This is a comparative analysis of industry restaurant websites and academic restaurant websites. The sites were evaluated with over 400 individual criteria in seven major categories including: technical specifications, technology used, site attractiveness, ease of navigation, ease of contact, marketing effectiveness, and legal compliance. This study highlights the areas where the sites are performing well, and those areas in need of improvement. By creating an index it is possible to compare industry and academic sites and create a “best practices” standard for comparison.

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2002Ranking of U.S. Hospitality Undergraduate Programs: 2000–2001 2002Exploring Hospitality Program Rankings

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2009INFORMATION TECHNOLOGY APPLICATIONS IN HOSPITALITY AND TOURISM: A REVIEW OF PUBLICATIONS FROM 2005 TO 2007 2016Hotel website quality, perceived flow, customer satisfaction and purchase intention 2016Online impulse buying of tourism products 2019Reviewing the progress of information and communication technology in the restaurant industry

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