Postmodernism, marketing and the consumerA. Fuat Fırat, John F. Sherry, Alladi Venkatesh1994-09-01articleInternational Journal of Research in Marketing52 citationsclosedNo readable copy stored yet — this record is metadata only.Consumer Behavior in Brand Consumption and IdentificationMarketing and Advertising StrategiesConsumer Behavior and Market DynamicsAbstractNo abstract was published for this record.Citations in this libraryStored only when both papers are in the corpus — 52 citations exist upstream.Cited by2005Long life to marketing research: a postmodern view1995Postmodern Marketing Research: No Representation without Taxation2009Flagship Brand Stores within Virtual Worlds: The Impact of Virtual Store Exposure on Real-Life Attitude toward the Brand and Purchase Intent