Prosocial behavioural tendencies and orientation towards individualism–collectivism of Greek young adults

Abstract

This study aimed to investigate the prosocial behavioural tendencies of Greek young adults and to examine the relationship between prosocial behavioural tendencies and individualism–collectivism. Four hundred and eighty four (N = 484) undergraduates completed the Prosocial Tendencies Measure and the Auckland's Individualism Collectivism Scale. Altruism and compliant were the most preferable prosocial types followed by dire and emotional, while public was the least preferable type. Females and social sciences students were found to hold more positive attitudes towards prosocial behaviour. Also, females were oriented towards collectivism, while males and science and technology students were oriented towards individualism. Correlation analyses indicated a constant positive relationship between altruism, emotional, compliant and anonymous types and collectivism, whereas individualism was positively correlated only with the public type. Multiple regression analysis revealed that gender, age, religiosity, field of studies and collectivism, but not individualism, are strongly related to the dependent variables indicating prosocial behavioural tendencies.

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