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“Frenglish” for sale: multilingual discourses for addressing today's global consumer
14 references·16 citing·41 second hop
“Frenglish” for sale: multilingual discourses for addressing today's global consumer (2007)“Frenglish” for sale: multilingual discou…Advertising as Multilingual Communication (2005)Advertising as Multilingual C…Written Language, Standard Language, Global Language (2003)Written Language, Standard La…Discourses in Place (2003)Discourses in Place10. ADVERTISING AS A SITE OF LANGUAGE CONTACT (2003)10. ADVERTISING AS A SITE OF …The Discourse of Advertising (2001)The Discourse of AdvertisingIdentity constructions in multilingual advertising (2001)Identity constructions in mul…English in Dutch Commercials: Not Understood and Not Appreciated (2000)English in Dutch Commercials:…Community and Communication (2000)Community and CommunicationBier, parfum, kaas: language fetish in European advertising (2000)Bier, parfum, kaas: language …Modernity at Large: Cultural Dimensions of Globalization. (1998)Modernity at Large: Cultural …The Information Content of Advertising: A Meta-Analysis (1996)The Information Content of Ad…English as a cultural symbol: The case of advertisements in French‐speaking Switzerland (1994)English as a cultural symbol:…The alchemy of English: The spread, functions, and models of non-native Englishes. By Braj B. Kachru Urbana & Chicago: University of Illinois Press, 1990 (1986). Pp. xii, 200. $12.95. (1992)The alchemy of English: The s…The power and politics of English (1986)The power and politics of Eng…Arabinglish in multilingual advertising: novel creative and innovative Arabic-English mixing practices in the Jordanian linguistic landscape (2021)Arabinglish in multilingual a…Multilingual advertising in the linguistic landscape of Seoul (2019)Multilingual advertising in t…5. Culinary Linguistics: The Chef’s Special (2015)5. 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this work references cited by second hop

References

  • 1998Modernity at Large: Cultural Dimensions of Globalization.18,135 cited
  • 2003Discourses in Place1,838 cited
  • 1992The alchemy of English: The spread, functions, and models of non-native Englishes. By Braj B. Kachru Urbana & Chicago: University of Illinois Press, 1990 (1986). Pp. xii, 200. $12.95.1,334 cited
  • 2001The Discourse of Advertising1,129 cited
  • 2001Identity constructions in multilingual advertising408 cited
  • 2005Advertising as Multilingual Communication349 cited
  • 1996The Information Content of Advertising: A Meta-Analysis349 cited
  • 200310. ADVERTISING AS A SITE OF LANGUAGE CONTACT327 cited
  • 1986The power and politics of English288 cited
  • 2000Bier, parfum, kaas: language fetish in European advertising135 cited
  • 2000Community and Communication134 cited
  • 2000English in Dutch Commercials: Not Understood and Not Appreciated133 cited
  • 2003Written Language, Standard Language, Global Language122 cited
  • 1994English as a cultural symbol: The case of advertisements in French‐speaking Switzerland115 cited

Cited by

  • 2014Conversation across cultures99 cited

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  • 2009English in Advertising: Generic Intertextuality in a Globalizing Media Environment77 cited
  • 2013Culinary Linguistics73 cited
  • 2007Communication Across Cultures: Mutual Understanding in a Global World71 cited
  • 2013Macro and micro perspectives on the distribution of English in Dutch: A quantitative usage-based analysis of job ads60 cited
  • 2019Multilingual advertising in the linguistic landscape of Seoul59 cited
  • 2010Creativity and discourse55 cited
  • 2010Streetwise English and French advertising in multilingual DR Congo: symbolism, modernity, and cosmopolitan identity50 cited
  • 2008Language-Mixing in French Print Advertising48 cited
  • 2014Communication across Cultures42 cited
  • 2013English in Italian advertising41 cited
  • 20155. Culinary Linguistics: The Chef’s Special36 cited
  • 2012English in the Democratic Republic of the Congo33 cited
  • 2012English in Macedonian television commercials31 cited
  • 2013Frenglish shop signs in Singapore30 cited
  • 2021Arabinglish in multilingual advertising: novel creative and innovative Arabic-English mixing practices in the Jordanian linguistic landscape29 cited