Pink Rupees or Gay Icons? Accounting for the Camp Appropriation of Male Bollywood Stars

Abstract

Popular culture in India, as elsewhere, revolves around a proliferation of media, as well as informal channels that can be loosely termed as “gossip.” Television channels like B4U and MTV India, magazines such as Filmfare and Cineblitz, newspaper supplements including “Society” and film star reportage such as Page 3 of The Times of India all contribute to an increase of speculation and gossip in the Indian media. The present article examines this development with regard to film stars, specifically in relation to those male Bollywood stars who seem to emerge as icons or role models for gay communities in and outside of India.

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