In contemporary society, being powerful is typically associated with, among other things, being male, middle class and employed. The cultural ascendancy of these characteristics is supported by specific structural and discursive patterns. However, there are a number of ways in which these cultural yardsticks can be challenged. In this paper we summarize the discursive patterns constructed by a group of working-class men experiencing long-term unemployment in a region of the English West Midlands. These men talked about a conflict between discourses concerning domestic provision and public consumption, leading to a sense of disempowerment and emasculation. Despite the potential challenge posed by long-term unemployment to traditional versions of masculinity, these men's accounts retained their positions within hegemonic discourses of masculinity. Finally, we examine the political implications of such discursive patterns.
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