References

• 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
• 1949Human behavior and the principle of least effort6,562 cited
• 1985Measuring the Involvement Construct6,012 cited
• 1985Mental Accounting and Consumer Choice4,875 cited
• 1997Models of Bounded Rationality4,207 cited
• 1993The Adaptive Decision Maker3,507 cited
• 2008Mental Accounting and Consumer Choice3,415 cited
• 1993Price Perceptions and Consumer Shopping Behavior: A Field Study1,774 cited
• 1949Human behavior and the principle of least effort.1,564 cited
• 1985Mental Accounting and Consumer Choice / Теория ментального учета и потребительский выбор1,250 cited
• 1990The Price Knowledge and Search of Supermarket Shoppers1,118 cited
• 1990Distinguishing Coupon Proneness from Value Consciousness: An Acquisition-Transaction Utility Theory Perspective1,054 cited
• 1984An Examination of Consumer Decision Making for a Common Repeat Purchase Product776 cited
• 1979Cognitive Processes in Choice and Decision Behavior667 cited
• 1975Consumer Choice Strategies: Simplifying Vs. Optimizing647 cited